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Privacy Policy

Last Updated: March 12, 2026

1. Introduction & Controller Identity

This Privacy Policy explains how BET SRL (“we”, “us”, “our”) collects, uses, and protects personal data when you visit our website and when you submit a registration or information request for our online education programs. BET SRL is an independent online education provider delivering professional learning programs focused on workplace communication, business administration, leadership development, project coordination, digital productivity, and professional development for learners throughout Canada.

Data Controller: BET SRL, Piazzale Luigi Cadorna, 10, 20123 Milano (MI), Italy. You can contact us about privacy matters at [email protected] or by phone at +39 02 4548 7216.

We do not appoint a Data Protection Officer (DPO) because we do not conduct large-scale processing of special-category data. If that changes, we will update this policy and provide DPO contact details.

2. Personal Data We Collect

We collect only the personal data that is reasonably necessary to operate an online education website, respond to requests, and support registration. Depending on how you interact with the site, we may collect the categories below.

  • Identity and contact data: full name, email address, phone number.
  • Form content: selected program, optional workshop preference if provided, and any message or comments you submit (for example, preferred pace, scheduling constraints, or learning topics).
  • Technical data: IP address, browser type, device and operating system, language settings, time zone, and approximate location derived from IP (country/region level).
  • Usage data: pages viewed, time spent on pages, referrer URL, and interaction signals such as button clicks or scrolling events (where analytics consent is granted).
  • Cookies and identifiers: first-party cookies needed for session continuity and storing cookie choices, and (if you consent) third-party identifiers used for analytics and advertising measurement.
  • Conversion events: signals that a form was submitted or that a page related to registration was viewed (recorded as a site event; content is not shared beyond what is needed for measurement).

We do not intentionally collect special-category data (such as health information, religious beliefs, or political opinions), government-issued identification numbers, or financial account details. Please avoid including sensitive personal data in message fields.

3. Why We Process Personal Data & Our Legal Bases (GDPR Art. 6)

As a company established in Italy, we process personal data in accordance with the EU General Data Protection Regulation (GDPR) and applicable Italian privacy laws. We rely on the following legal bases under Article 6 GDPR, depending on the purpose.

  • Responding to contact and registration requests: Art. 6(1)(b) (steps prior to entering into a contract) and, where required, Art. 6(1)(a) (consent) based on your explicit request to be contacted.
  • Site analytics (optional): Art. 6(1)(a) (consent). Analytics cookies and similar technologies activate only after you choose to allow them.
  • Marketing/remarketing and conversion measurement (optional): Art. 6(1)(a) (consent). Marketing cookies activate only after you choose to allow them.
  • Security and fraud prevention: Art. 6(1)(f) (legitimate interests) to protect the website, prevent abuse of forms, and defend against suspicious activity.
  • Legal and compliance obligations: Art. 6(1)(c) (legal obligation), for example where retention is required by law for tax or dispute handling.

Automated decision-making (Art. 22): We do not engage in automated decision-making or profiling that produces legal or similarly significant effects for you. If we use advertising audiences, they are used for measurement and delivery of ads, not for decisions about eligibility, employment, credit, or similar outcomes.

4. Cookies & Tracking Technologies

We use cookies and similar technologies to operate the website, remember your choices, understand how the site is used, and (if you consent) measure advertising performance. Our cookie categories align with the controls available in our cookie preference banner.

Essential cookies (always active)

These are required for the site to function and for you to make choices about cookies. Essential cookies do not require consent. Examples include: _site_session (session continuity) and cookie_consent (stores your preference choice). We may also use security-related tokens to prevent abuse and protect form endpoints.

Typical retention: session to 12 months for preference storage, depending on the cookie’s purpose.

Analytics cookies (consent required)

With your permission, we use Google Analytics 4 (GA4) to understand aggregated usage patterns such as which pages are visited, approximate geography, and which devices are used. We configure analytics to reduce data where possible (including IP anonymization where supported).

Examples: _ga and _ga_XXXXXXXXXX (a GA4 property-specific cookie). Analytics data retention is typically 14 months for reporting, after which it is deleted or aggregated.

Marketing cookies (consent required)

With your permission, we may use marketing cookies associated with Google Ads and Meta advertising tools to measure conversions (for example, a form submission), limit repeated ads, and create audiences for remarketing or lookalike audiences. These tools use identifiers such as cookie IDs and device signals.

Examples include _gcl_au (Google Ads conversion linker) and _fbp / _fbc (Meta Pixel identifiers). Retention varies by provider and is commonly around 90 days for marketing identifiers.

Pixels, tags, and server-side signals

In addition to cookies, advertising and analytics may involve pixel tags (small scripts that record events such as page views) and server-side measurement. If server-side measurement is used, identifiers may be transmitted in hashed form (where applicable) along with technical signals (such as IP address and user-agent). These activities are enabled only when the relevant consent category is allowed.

5. Consent for Cookies (EEA/UK)

Users in the EEA and UK receive a consent notice under GDPR/UK GDPR. Analytics and marketing cookies activate only after explicit, informed, freely given consent under Art. 6(1)(a). Your consent choices are recorded in the cookie_consent cookie and stored for up to 12 months.

You may withdraw or adjust consent at any time by selecting “Manage cookie preferences” in the website footer or by clearing cookies in your browser settings. Withdrawal does not affect the lawfulness of processing that occurred before consent was withdrawn.

6. Sharing With Advertising & Service Partners

We share personal data with a limited set of service providers that help us operate the website, deliver forms reliably, and (if you consent) measure or optimize advertising. We do not sell personal data.

We use these providers as processors or service providers for the purposes described. We do not permit them to use site data for their own independent commercial purposes beyond providing services to us, subject to their contractual terms and privacy safeguards.

7. International Transfers

Some service providers (such as Google and Meta) may process data outside the European Economic Area (EEA), including in the United States. Where international transfers occur, we rely on appropriate safeguards such as:

  • The EU–US Data Privacy Framework (where applicable, since July 2023);
  • The UK Extension to the DPF (where applicable);
  • Standard Contractual Clauses (EU 2021/914) as a fallback safeguard; and
  • Additional technical and organizational measures when required.

You may request additional information about transfer safeguards by contacting us using the details in Section 18.

8. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, unless a longer retention period is required or permitted by law. Typical retention periods include:

  • Contact and registration submissions: up to 2 years from the last interaction to handle follow-up and administrative needs.
  • Email correspondence: for the duration of the relationship and up to 1 additional year for continuity and record-keeping.
  • Server security logs: typically up to 90 days, unless needed longer for investigation of abuse or security incidents.
  • Analytics: typically retained for 14 months in reporting tools, then deleted or aggregated.
  • Marketing cookies: per cookie lifetime (commonly around 90 days for certain identifiers), subject to your consent.
  • Cookie consent records: up to 3 years to support compliance audits.
  • Legal/tax records: retained as required by applicable law (often 6–10 years for invoices or related records, where relevant).

9. Your Rights (GDPR & UK GDPR)

If GDPR or UK GDPR applies to you, you have rights regarding your personal data, including:

  • Right of access (Art. 15)
  • Right to rectification (Art. 16)
  • Right to erasure (Art. 17)
  • Right to restriction of processing (Art. 18)
  • Right to data portability (Art. 20)
  • Right to object (Art. 21)
  • Right to withdraw consent at any time (Art. 7(3))
  • Right to lodge a complaint with a supervisory authority (Art. 77)

To exercise your rights, email [email protected]. We typically respond within 30 days, and we may extend by up to 60 days for complex requests as permitted by law. We may request additional information to verify identity before fulfilling a request.

Supervisory authority references: https://edpb.europa.eu (EU guidance) and https://ico.org.uk (UK). For Italy, the supervisory authority is the Garante per la protezione dei dati personali.

10. Children

This site is not directed at individuals under 16. We do not knowingly collect personal data from minors. If we learn that personal data from a child under 16 has been collected without verifiable parental consent, we will delete it promptly.

11. Do Not Track

This website does not respond to “Do Not Track” (DNT) browser signals. Third-party providers may have their own approaches to DNT and similar controls.

12. Data Deletion Requests

To request deletion of personal data, email us at [email protected] with the subject line “Data Deletion Request”. We will process the request within 30 days after verifying identity, unless we must retain certain information to comply with legal obligations or to establish, exercise, or defend legal claims.

13. Business Transfers

If BET SRL is involved in a merger, acquisition, asset sale, financing, reorganization, or insolvency event, personal data may be transferred to a successor entity. If such a transfer materially changes how your data is used, we will provide notice on the website.

14. California (CCPA / CPRA)

If you are a California resident and interact with our site, the following disclosures may apply. Over the past 12 months, we may have collected the categories of personal information described in Section 2, including identifiers (name, email, IP address), internet/network activity (usage events), and inferences (interests or preferences derived from site usage where consent is provided).

We do not sell personal information as defined by CCPA. We may share information for cross-context behavioral advertising when marketing cookies are enabled. California residents may opt out by using the cookie preferences controls (manage preferences and disable marketing cookies).

California rights can include the right to know, delete, correct, and opt out of sale/sharing, and the right to non-discrimination. To submit a request, email [email protected] with the subject “California Privacy Request”. We may need to verify identity. Authorized agents must provide proof of authorization.

15. Virginia (VCDPA)

If you are a Virginia resident, you may have rights to access, correct, delete, and obtain a copy of personal data, and to opt out of targeted advertising. We do not sell personal data and we do not engage in profiling that produces legal or similarly significant effects.

To submit a request, email [email protected] with the subject “Virginia Privacy Request”. If we decline a request, you may appeal by emailing with the subject “Appeal of Refusal — Privacy Request”; we will respond within 60 days.

16. Nevada

Nevada residents may submit a verified opt-out request by emailing [email protected] with the subject “Nevada Do Not Sell Request”. We do not currently sell personal information under Nevada Revised Statutes Chapter 603A.

17. Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in legal requirements, our services, or our data practices. If changes are material, we will post a notice on the website at least 14 days before the change takes effect. The “Last Updated” date at the top of this page will be revised whenever this policy is updated.

18. Contact

For questions about privacy, requests to exercise rights, or concerns about how we handle personal data, contact:

BET SRL
Piazzale Luigi Cadorna, 10
20123 Milano (MI), Italy
Email: [email protected]
Phone: +39 02 4548 7216